Professional advisors are an incredibly valuable audience for community foundations. Yet many professional advisors are unaware of the unique value we offer to support their work or have misperceptions about our services. A new effort by the Community Foundation Awareness Initiative aims to address these barriers through a new marketing and advertising campaign. Working in partnership with nearly 40 community foundations, they are building on the success of the “Make More Possible” national branding effort to develop a campaign that targets this elusive audience. During this session, we’ll offer a sneak preview of the campaign and offer insights from focus groups of professional advisors from communities across the U.S.
Speakers:
- Peter Panepento, Managing Partner, Turn Two Communications, Inc.
- CFAI Community Foundation Partner
Registration is free and limited to community foundation CEOs and Executive Directors.